About Us

Johnston Prams HQ

Johnston Prams & Buggies Ltd

Importers & Distributors to the Baby and Nursery Trade

Premium Baby Brand Distributor  |  Award Winning Products  |  From Our Family to Yours since 1996


Our Heritage

Johnston Prams is a UK family business with over 85 years of experience in selling Prams & Nursery Equipment.
Established in 1936 and further expanding into Import & Wholesale distribution in 1996, when we started supplying European premium baby brands to other nursery retailers big and small, including Mothercare, Toys R us and Kiddicare along with many experienced Independent Retailers.
In more recent years the company has expanded to include direct online sales as consumer shopping trends change and the number of shops on the high street falls; accelerated by the COVID-19 pandemic.

Our Safety Message

As parents ourselves, we understand the importance of putting safety first. Down through the years we have been recognized at Industry Awards for selling products that are world leading in terms of their safety features and the reassurance they offer to parents. Our brands invest heavily in research and development, always looking, and always finding, the next big innovation in child safety and development.

Our Value Promise

We believe that exceptional products should not have a premium price tag. Affordability is key to our range and we are proud to say that our brands stand the test of time. Many of our products evolve and grow with your child, which gives them longevity and ensures value for money. Our bundle deal concept is popular, offering everything a family needs, at a competitive price.

Our Reputation

With online shopping becoming the norm for most families, we understand the importance of being able to trust your supplier. Johnston Prams offers great customer service, secure payment options, reliable and fast delivery from a trusted UK courier, and product guarantees. We also have team of dedicated customer service staff, who are there to help, and a service team who know its way around our prams and other products. There is always someone reliable to assist with your queries.

Our Green Code

We strive to ensure the environmental footprint of our products is minimal; whether that is by using sustainable materials, or by ensuring that we source products that are made close to home. We always consider our precious planet. 


Award Winning Service

We strive to provide the very best in customer service and ensure that every customer really enjoys their shopping experience with us - after all its a very special time and we feel that buying the right kit for your new arrival is all part of it. With so much choice available, its refreshing to have staff like ours on hand to give you the honest answers you need.

Browse from the comfort of your own home and have the items you need delivered directly to your door. If you have any queries at all do not hesitate to Contact our 5 Star Customer Service Team!


Excellent awards

Company Awards